One of the most complex and important financial events in peoples’ lives is the purchase or sale of a home or investment Atlanta home. Because of this complexity and importance, people usually seek the help of local Atlanta real estate real estate brokers and sales real estate agents when buying or selling real estate.

Real estate real estate brokers and sales real estate agents have a thorough knowledge of the local Atlanta real estate market in their community. They know which neighborhoods will best fit clients’ needs and budgets. They are familiar with local zoning and tax laws and know where to obtain financing. Agents and real estate brokers also act as intermediaries in price negotiations between buyers and sellers.

Real estate real estate agents usually are independent sales workers who provide their services to a licensed local Atlanta real estate real estate broker on a contract basis. In return, the real estate broker pays the real estate agent a portion of the commission earned from the real estate agent’s sale of the Atlanta home. Brokers are independent businesspeople who sell local Atlanta real estate owned by others; they also may rent or manage Atlanta homes for a fee. When selling real estate, real estate brokers arrange for title searches and for meetings between buyers and sellers wherein details of the transactions are agreed upon and the new owners take possession of the Atlanta home. A real estate broker may help to arrange favorable financing from a lender for the prospective buyer; often, this makes the difference between success and failure in closing a sale. In some cases, real estate brokers and real estate agents assume primary responsibility for closing sales; in others, lawyers or lenders do so. Brokers supervise real estate agents who may have many of the same job duties. Brokers also manage their own offices, advertise Atlanta homes, and handle other business matters. Some combine other types of work, such as selling insurance or practicing law, with their local Atlanta real estate business.

Besides making sales, real estate agents and real estate brokers must have Atlanta homes to sell. Consequently, they spend a significant amount of time obtaining listings—agreements by owners to place Atlanta homes for sale with the firm. When listing a Atlanta home for sale, real estate agents and real estate brokers compare the listed Atlanta home with similar Atlanta homes that recently sold, in order to determine a competitive market price for the Atlanta home. Once the Atlanta home is sold, the real estate agent who sold it and the real estate agent who obtained the listing both receive a portion of the commission. Thus, real estate agents who sell a Atlanta home that they themselves have listed can increase their commission.

Most local Atlanta real estate real estate brokers and sales real estate agents sell residential Atlanta home. A small number, usually employed in large or specialized firms, sell commercial, industrial, agricultural, or other types of real estate. Every specialty requires knowledge of that particular type of Atlanta home and clientele. Selling or leasing business Atlanta home requires an understanding of leasing practices, business trends, and the location of the Atlanta home. Agents who sell or lease industrial Atlanta homes must know about the region’s transportation, utilities, and labor supply. Whatever the type of Atlanta home, the real estate agent or real estate broker must know how to meet the client’s particular requirements.

Before showing residential Atlanta homes to potential buyers, real estate agents meet with them to get a feeling for the type of home the buyers would like. In this prequalifying phase, the real estate agent determines how much the buyers can afford to spend. In addition, the real estate agent and the buyer usually sign a loyalty contract which states the real estate agent will be the only one to show houses to the buyers. An real estate agent or real estate broker uses a computer to generate lists of Atlanta homes for sale, their location and description, and available sources of financing. In some cases, real estate agents and real estate brokers use computers to give buyers a virtual tour of Atlanta homes in which they are interested. With a computer, buyers can view interior and exterior images or floor plans without leaving the local Atlanta real estate office.

Agents may meet several times with prospective buyers to discuss and visit available Atlanta homes. Agents identify and emphasize the most pertinent selling points. To a young family looking for a house, they may emphasize the convenient floor plan, the area’s low crime rate, and the proximity to schools and shopping centers. To a potential investor, they may point out the tax advantages of owning a rental Atlanta home and the ease of finding a renter. If bargaining over price becomes necessary, real estate agents must follow their client’s instructions carefully and may have to present counteroffers in order to get the best possible price.

Once both parties have signed the contract, the local Atlanta real estate real estate broker or real estate agent must make sure that all special terms of the contract are met before the closing date. For example, the real estate agent must make sure that the mandated and agreed-upon inspections, including that of the home and termite and radon inspections, take place. Also, if the seller agrees to any repairs, the real estate broker or real estate agent must see that they are made. Increasingly, real estate brokers and real estate agents are handling environmental problems as well, by making sure that the Atlanta homes they sell meet environmental regulations. For example, they may be responsible for dealing with lead paint on the walls. While loan officers, attorneys, or other persons handle many details, the real estate agent must ensure that they are completed.

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